We’ve worked in barbershops for over 20 years. During that time, we tried countless products, but none quite hit the mark — they were either overpriced, packed with harsh ingredients, or just didn’t deliver. So, we decided to make our own.

That’s how ROK was born. A range built on experience, passion, and a belief that great hair products shouldn’t come at the planet’s expense. Everything we make is 100% natural, vegan, and cruelty-free, handcrafted right here in the UK.

Made by barbers, for barbers — and for anyone who believes sustainability and performance can go hand in hand.